Fred Sanchez, owner of Cultura Maguey, and Chuey Jimenez, founder of the PNW Agave Club, discuss the role of social media influencers in the agave spirits industry. While some of them may be promoting legitimate brands with valid opinions and expertise, others may be simply monetizing on whoever is paying them as a sponsor. What are your thoughts? In the holiday spirit, Fred and Chuey also share some of their bottle recs to ring in the new year.
Que Penca is a podcast about all things mezcal. Hosts Fred Sanchez, owner of Bad Hombre Importing and Chuey Jimenez, founder of the PNW Agave Club, debate anything worth debating over when it comes to the widely popular smoked agave spirit, whether they're swapping bottle recs or sharing deep insight from their professional experiences with mezcal.
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